DXN Company Background

DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology. Dato' Dr. Lim started the business in quest of the benefits of mushroom on human health. His deep interest and endless efforts has driven him to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known as the King of Herbs, for human health and wealth, with the establishment of DXN in 1993.

The core business activities of DXN include cultivation, manufacturing and marketing of the health food supplements. Based in Malaysia with worldwide operation, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products,skin care & comestic, household products and water treatment system. Since its inception in 1993, DXN has upheld its concept of 'One Dragon One World One Market and One Mind'. With this powerful concept, DXN has sailed through continuous growth over the years. On 30 September 2003, DXN Holdings Berhad was listed on the Main Board of the Bursa Malaysia. DXN was delisted on 27 December 2011 due to take-over offer by the founder.

DXN Holdings Berhad is the investment holding and management company of DXN Group. DXN's high regard for quality earned the company many outstanding citations and recognitions from various health and business organizations. Along with the solid foundation and sustainable development, DXN has rapidly diversified into other business activities, which include property, renewable energy, information technology, etc. In its core business of network marketing, the rapid global expansion of DXN is recognized internationally by its vast growth of members worldwide and its amplification of footprint in key strategic locations. With over four million registered distributors worldwide, DXN is solidifying its position as the world leader in Ganoderma products.


DXN Founder

DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the famed Indian Institute of Technology. Dato' Dr. Lim has a deep interest in mushrooms and their relationship with human health.

After more than 20 years of careful research and scientific analysis, Dato' Dr. Lim discovered the specific benefits of Ganoderma or Lingzhi and its corresponding effects on human health. Realizing Lingzhi's importance and health benefits, Dato' Dr. Lim began sharing his knowledge about this miraculous herb among his friends and colleagues who mirrored his passion for good health.

Dato' Dr. Lim did not stop there. He felt that he should form a company that would help more people to acquaint and utilize the benefits of this miraculous herb. In 1993, Dato' Dr. Lim's dream came true when he established DXN in Kedah, Malaysia

DXN Concept

One Dragon The entire process - cultivation, processing and marketing is solely done by the Company under strict quality control.
One World One MarketEach and every distributor enjoys worldwide bonus with single membership.
One MindThe company and the distributors single-mindedly concentrate on doing DXN business.


DXN Philosophy

Low Price, High Quality; Low Profile, High Income.

Our philosophy - to provide low price and high quality products, to keep a low profile while generating high income is ideal for direct selling. This system is equitably accessible to anyone of any background. Our free enterprise system enables anyone to enjoy personal achievements that lead to greater financial independence. More importantly, numerous people have testified to the benefits of our products when they gained better health through consumption of our products. Our philosophy is the foundation on which our success in the network marketing industry is built.


DXN Identity

RED represents fire to symbolize the company's fighting spirit to progress.
GREEN represents trees to symbolize the dynamic growth and expansion of our market.
BLUE represents water to symbolize the company as the foundation for all the vigorous developments.

The Red Oval symbolizes the rising sun to represent aggressiveness, single-mindedness and persistence in achieving DXN's vision.
The Green Branches symbolizes Ganoderma to represent the company's strong commitments for growth and relentless striving to achieve excellence by focusing on health-based industry.
The Blue Horizontal Line symbolizes the company as the power source for the impetus of business development.